Instead, let’s study the results and stories that Google Trends shows us. If, for example, I decided not to check out the why Patricia McCloskey is trending, I could direct my energy on creating content on subject matter that people aren’t really interested in reading right now. Now, this is part of your research is important because it allows you to understand the background of the trending keyword. On clicking on a result, you get a whole host of related stories. Skim through these stories to find those that are relevant to you.Īs you can see, you also get access to the total search volume and some links to ranking pages for the story.įor more detail, you can click on any of the search terms you find are relevant to you. Daily Search Trendsĭaily Search trends will display a list of the top 20 keywords / trending stories of the day. So for instance, if you’re located in the UK, you want to select the United Kingdom. The rightmost tab can be used to filter the results for countries.
There is also the tab on the top for Realtime Search Trends. You can access Trending Searches from the left sidebar.Īs you click on the Trending Searches, Daily Search Trends open up by default. I’ve made it a habit to check the Trending Search section daily to find the latest stories or subjects that have made the news. And what better way to keep your finger on the pulse than Google Trends. It all comes down to your goals and objectives- are you just looking to identify what’s trending or do plan to use Google Trends for SEO?Īs a business owner looking to build authority in a specific niche, you want to make sure you’re publishing blog posts regularly.
How to Use Google Trends Step 1: Capitalize on Trending Searches If you’re looking for a specific trend that is in your favor, you’ll most likely find it even if it’s not there. It’s pretty great as a standalone, and when combined with other tools – it can help you reach the promised land of SERPs first page.īefore we dive into it, it’s important you keep in mind that trends can be misleading. Surprisingly Google Trends has been around in some form since 2008, yet I discovered how powerful the tool is just last year. Like me, most experts bank on complex keyword research tools and campaign planners for SEO content, and Google Trends often flies under the radar. Even if you’ve used it to stay in touch with the trending stories, you probably have no idea how to use it for keyword research.That’s right, Google Trends can prove to be a game changer for your SEO strategy. Google Trends is possibly one of the most overlooked tools in content marketing and SEO.